Air Jordan 1 vs Jordan 4 — which is more popular?
When comparing wholesale demand for the Air Jordan 1 and Jordan 4, the Jordan 1 generally leads in overall popularity due to its iconic silhouette and broader appeal across casual and streetwear markets. The Jordan 1 offers more colorway variety and is a staple for everyday wear, making it a safer bulk investment. The Jordan 4, however, has a dedicated following and often commands higher resale interest for specific colorways, but its demand is more trend-driven.
From a B2B perspective, both are strong sellers, but the Jordan 1 typically moves faster in mixed orders because it suits a wider customer base. The Jordan 4 excels in premium or seasonal collections where buyers target enthusiasts. Keep in mind that our Jordan catalog includes 488 styles, covering both models with EU half sizes up to 47.5, so you can diversify your stock without committing to one model.
For a balanced wholesale strategy, we recommend mixing both—the Jordan 1 for volume and the Jordan 4 for higher-margin sales. Check our basketball collection for related athletic footwear. Want current pricing and availability? Send your order list to our WhatsApp for a quote.
