How do I care for suede sneakers?

Caring for suede sneakers is straightforward once you have the right routine. First, always use a soft-bristled brush (brass or rubber) to lift dirt and restore the nap. For dry stains, gently brush in one direction; for water marks, let them dry completely before brushing. Avoid soaking suede—use a damp cloth for spot cleaning and a specialized suede eraser for stubborn scuffs.

Protection is key: apply a waterproofing spray before wearing and reapply monthly. Store them away from direct sunlight and humidity, ideally with shoe trees to hold their shape. Never machine wash or use harsh detergents, as they can ruin the texture. If your soles or midsoles need attention, a mild soap solution works—just keep it off the upper material.

For athletic and lifestyle suede styles, the same care applies across our Nike running and Adidas wholesale collections. When stocking suede models, remind your buyers that proper maintenance extends product life and reduces returns.

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